MARKETING AND COMMUNICATION IN A DIGITAL WORLD

Table of Contents Introduction 7PS, Analysis Product Price Place Promotion People Process Physical Evidence Research requirements. Primary Method: Surveys and Questionnaires Secondary Sources: Social Media Analysis Industry Reports Academic Journals

Swot Analysis of Tesco

Tesco is an MNC retailer of a general merchandising company that is proceeding with its business online and in multi-format stores. The organization was founded in 1919 by Jack Cohen