5.1 Linking with Objectives Linking with Objective 1 Leveraging existing core competencies as well as cultivating a workplace with deep knowledge is critical factors that have been helping companies to gain competitiveness in the retail sector. As per the point …
4.1 Preliminary Results 4.1.1 Method of Data Collection and Justification In this study, qualitative data is collected from both Primary sources and secondary sources. The primary qualitative data is collected with the help of a semi-structured interview process. Using only …
3.1 Research methodology 3.1.1 Briefing of aim and objectives Aim This study aims to evaluate the competitive strategy of UK retail companies during the pandemic through the case study of ASDA. Objective To evaluate the influential factors that help in …
2.1 Introduction In today’s rapidly changing business landscape, organisations must stay competitive to survive and succeed. The literature extensively studies the concept of competitiveness, with various theories and frameworks available for businesses to achieve sustainable competitive advantage. This chapter reviews …