4.1 Preliminary Results 4.1.1 Method of Data Collection and Justification In this study, qualitative data is collected from both Primary sources and secondary sources. The primary qualitative data is collected

3.1 Research methodology 3.1.1 Briefing of aim and objectives Aim This study aims to evaluate the competitive strategy of UK retail companies during the pandemic through the case study of

2.1 Introduction In today’s rapidly changing business landscape, organisations must stay competitive to survive and succeed. The literature extensively studies the concept of competitiveness, with various theories and frameworks available

1.1 Background The UK retail sector is one of the largest business industries around the globe. The sector is the largest private sector employer in the United Kingdom. According to