Business Development Planning In Food Service
Business Development Planning In Food Service- understanding a systematic study of food sector services.
Business Development Planning In Food Service
Food and beverage services are supplied in the hotel business.
It can also be run independently or as part of a larger hotel.
This study will investigate McDonald’s strategic management process and strategies.
Richard and Maurice McDonald created McDonald’s in San Bernardino, California, in 1940.
They renamed their business a hamburger stand, and in 1953, the Golden Arches emblem was introduced at a facility in Phoenix, Arizona.
Introduction
Following the death of the McDonald brothers in 1955, businessman Ray Kroc purchased the restaurant from them.
After a three-month makeover, a new McDonald’s opened in 1948.
The goal was to sell large amounts of food at reasonable prices.
To do so, the brothers created the Speedee Service System, which consisted of solely hamburgers, potato chips, drinks, and pie.
Customers got their food promptly since hamburgers were made ahead of time, wrapped, and warmed under heat lamps.
L01 – Investigate the sourcing and procurement processes within a food service organisation
A Quick Guide to McDonald’s: More than 35,000 McDonald’s restaurants may be found in more than 100 countries.
More than 4 million people are employed by it. It serves 70 million users per day,
which is more than the population of France. As of 2014,
McDonald’s has the greatest share of the fast-food restaurant sector in the United States, according to IBISWorld data.
Yum! Brands (or YUM) was the nearest competition, with an 11% market share.
McDonald’s has a standardised menu that includes a wide variety of items,
such as fries and chicken sandwiches as well as hamburgers and the quarter-pounder with cheese.
McDonald’s, on the other hand, provides localized menus in order to engage with international markets.
There is a Veg Pizza McPuff in India and a Gazpacho McPuff in Spain,
for eg. Burger King (BKW) and Wendy’s (WEN) are McDonald’s primary competitors in the United States (WEN).
Different range of supply chain approach
McDonald’s, a major player in the food sector, is reticent to divulge the secret recipe for its Special Sauce.
Though it has one of the best supply chains in the world, the fast-food company is happy to share its supply chain recipe with anyone interested.
Fast-food giant McD’s is the undisputed king of vertical integration McDonald’s is a great example of how vertical integration can keep costs low and earnings high. By partnering with contracted producers, they raise their own cattle and process their own meat.
Supply Chain Management
They grow their own vegetables and potatoes in partnership with producers and transport their products independently.
Because McDonald’s owns the land on which their restaurants are located,
The company is free of leases and landlords of any kind. Supply chain management has been a strong suit for them.
As far as I know, they have a vertical integration supply chain that works really well for McDonald’s.
Of course, because they are such a large volume buyer, the vertically integrated supply chain is the best option.
However, there are many companies using the system that aren’t seeing the same growth that they are.
Principles of effective procurement and sourcing process to McDonald
LO2 – Evaluate operations management strategies within a given food service context.
LO3 – Explore the importance of ethical management for overall business success.
